What Does a top 10% agent actually do for a seller?

EVEN BEFORE THE LISTING AGREEMENT IS SIGNED

• 1. Prepare the Listing Presentation for the Seller
• 2. Research the Seller's Property Tax Information
• 3. Research Comparable Sales in the area
• 4. Determine Average Days On Market
• 5. Gather Factual Data Information from Sellers about their home (operating costs, improvements they have made, Certificates of Occupancy, etc.)
• 6. Meet with the Sellers at their home
• 7. Gather Information about the home during the visit (room count, layout, outside amenities, heating and electric costs, etc.)
• 8. Talk about the positives (and negatives) of the home and the neighborhood
• 9. Present the Listing Presentation
• 10. Advise on suggested repairs, upgrades, and de-cluttering
• 11. Provide Sellers with a To-Do List
• 12. Explain Up-to-the-minute Market Conditions
• 13. Learn the Sellers Goals, Wants vs. Needs, and Motivation
• 14. Introduce the questions they should be asking, but haven't asked
• 15. Explain why | am the best person for the job (if | am)
• 16. Share why | work at my company and how it benefits them
• 17. Lay out a comprehensive Marketing Plan
• 18. Emphasize the value of Video Marketing
• 19. Demonstrate our unique Technologies that will best represent their home to the market
• 20. Explain the intricacies of the Types of Agency relationships
• 21. Describe my Buyer Pre-Screening Process
• 22. Create the Internal file for the transaction
• 23. Go over the process and systems that we propose to use, specifically designed for their unique situation
• 24. Explain the terms of the Listing Agreement
• 25. Have Listing Agreement & Disclosures Executed
• 26. Provide the Sellers’ Disclosure Form to the sellers

AFTER THE LISTING AGREEMENT IS EXECUTED

• 27. Verify Interior room sizes and dimensions
• 28. 0btain Current Mortgage Information
• 29. Confirm Lot size with Survey and County Tax Records
• 30. Establish Showing Instructions for Prospective Buyers. Those with and without an agent. Buyer Pre-Qualification vetting.
• 31. Agree on Showing Times with the seller
• 32. Discuss potential offers. Seller priorities (price vs. terms), as well as potential buyer financing options
• 33. Walk through the Home Inspection Process and proper preparation
• 34. Discuss the appraisal process and how to avoid common pitfalls
• 35. If there is a Homeowner's Association, gather all By-Laws and bills
• 36. Determine if a Lead-Based Paint Disclosure is required
• 37. Verify Security System ownership, transferability and costs
• 38. Discuss any surveillance equipment, especially how it relates to Showings and Open Houses
• 29. List what is included (and excluded) from the sale (appliances, fixtures, personal property, etc.)
• 40. Agree to any repairs to be made before Showings begin
• 41. Schedule a Staging Consultation
• 42. Schedule a Home Cleaning Service
• 43. Install Lock Box and Lawn Sign
• 44. Set up appointment for photographer and videographer
• 45. Prepare home for photographer
• 46. Meet with photographer
• 47. Meet with 3D/Videographer
• 48. Prepare printed marketing materials and get seller sign off
• 49. Input Listing into the MLS
• 50.Have Listing proofread internally
• 51.Create a Virtual Tour
• 52. Verify listing data on third-party websites
• 53.Market the new listing to other agents in my company
• 54. Market the home to other local, talented agents who specialize in buyers
• 55.Unleash the Social Media marketing plan
• 56.Have extra keys made for the Lock Box
• 57.Set up Showing Services
• 58.Coordinate Showings
• 59. After Showings, gather feedback and discuss with the seller
• 60.Track Showing activity
• 61.Plan, market and prepare for Open Houses, including financing flyers
• 62. Distribute “Pick Your New Neighbors” post cards and invite neighbors to the Open House
• 63.Hold Open House
• 64.Follow up on Open House Attendees
• 65.Keep MLS listing up-to-date
• 66.Host a weekly status call or Zoom meeting with the seller
• 67.Prepare an "Offer Sheet” for each individual offer (the terms, strengths, and weaknesses, etc.)
• 68.Get buyer pre-approvals and talk to their loan officer to ensure accuracy of the pre-approval, as well as the depth of lender investigation and verification of theinformation provided
• 69.Present all offers to the seller
• 70.Negotiate all offers for best price and terms
• 71.Advise seller in picking the best offer
• 72.Get offer terms to seller's attorney for preparation of the contract of sale
• 73.Confirm delivery of contract to buyer's attorney and that the buyer is signing
• 74.Discuss any changes buyer wants to make to the contract with the seller...make sure everyone (buyer, seller, and attorneys) is in agreement
• 75.0nce buyer's attorney returns contract, facilitate seller signing.
• 76.Make sure the buyer gets the fully executed contract to their mortgage lender

POST CONTRACT SIGNING

• 77.Confirm the buyer's attorney has ordered a title report
• 78.Change Property Status in MLS
• 79.Update Internal file with contract information
• 80.Coordinate the buyer's Home Inspection appointment with Seller
• 81.Explain/negotiate any repairs resulting from home inspection with the seller
• 82.Refer trustworthy contractors, etc., if necessary
• 83.Confirm the buyer has officially started the mortgage process
• 84. Prepare comparable sales data for the appraiser
• 85.Meet appraiser at the home
• 86.Deal with any appraisal issues from the lender/buyer
• 87.Communicate with selling agent as to status of buyer's mortgage commitment
• 88. Assist seller's attorney with any open title issues
• 89. Help co-ordinate a closing time & location
• 90.Remind seller to transfer utilities
• 91.Refer any moving, junk removal, or cleaning services to the seller
• 92.Confirm any required repairs have been made and inspected
• 93.Set up the pre-closing Walk-Through for the buyer
• 94. Attend closing and address any last-minute issues
• 95. Celebrate!
• 96.Remove lock box & Lawn Sign
• 97.Change MLS to “Sold” status
• 98.Close out internal file with brokerage